Social Media ❘ Creative Video Marketing ❘ Video Production
"Money follows passion- not the other way around"
There's a much more reliable formula for producing hits when it comes to online video. Change your paradigm from branded entertainment to branded information. Nearly 60% of searches are for information -- meaning, tens of millions of your prospects are out there actively trying to solve a problem or improve their lives. Whether that means help for their heartburn, tips on how to copy a celebrity hairstyle, or answers on how much to feed their newborn, a few things are true in every case:
· There's a brand out there that is THE most credible on the subject, and chances are, hasn't laid down the answers on video yet
· Information-based searches most often yield no paid search results. A shampoo company will buy the term "shampoo" but not "rockabilly hair," leaving the space wide open for consumers and others to answer the implied question, "How do I get rockabilly hair?"
· Most consumers are in a "needs"
state. Brands advertise for decades hoping to marry the moment when the
consumer's need matches the ad campaign; here is a fountain of people
who NEED something, who WANT something....NOW. This is why you need to figure out what sets you apart. What makes you special and tap into that.
If you’re a business owner or marketer, by now you probably know you need a USP - unique selling point. This USP helps differentiate you from your competitors. At Sky Rondenet Media, we will produce a video that shows your Unique Selling Points and grabs the attention of your clientele. Summer is just around the corner and now is the time to get started on your own promotional video. www.skyrondenet.com
Here is an image from a shoot I did the other day. Filming with a bunch of really funny pretty women is always a good time!
Great day of shooting with Jamie and Katie for the new Roll Away fitness video. Thanks ladies!
SRM is very excited to be a part of two new projects involving YOGA and ROLL AWAY fitness. Staying healthy and fit is very important to us and we are very happy to be promoting this through our videos.
A lot of small businesses think they’re “too small” for video. With a local focus and a local customer base… what can online video do for little old me? The answer, of course, is endear your customers to you, strengthen your relationship with them, and drive new customers from your area who are intrigued.
It’s snowing!! This is a great time to get fresh snow winter exteriors of your business. March, April and May could potentially be busy months. You’ll want to stay ahead of the game with Viral Marketing. Contact SRM for more information. skyrondenet.com
Here is a photo I took on our drive down 395 to Southern California. So many beautiful lines everywhere. I wish I had my own helicopter!
Time for a surf.
Here are some advantages of video marketing over article marketing:
Here are some photos that I really love that I took from this summer of scenics and my family. I am an avid photographer as well as videographer and producer. When I see something beautiful, I will capture it if I can before the moment passes.